The founders, who hailed from a family with a rich tradition in the hotel industry, were deeply rooted in South Indian culture and cuisine. Inspired by their ancestors' culinary legacy, they set out to create an authentic dining experience that would transport diners to the vibrant streets of South India. They carefully curated recipes, ensuring that every dish embodied the essence and traditional Flavors of the region.
Beyond the culinary delights, the founders paid great attention to creating an ambiance that reflected the South Indian heritage. The restaurants were adorned with vibrant colors, intricate artwork, and traditional decor, instantly transporting guests to the enchanting landscapes of the region. The warm and friendly staff, dressed in traditional attire, further enhanced the dining experience, ensuring guests felt welcomed and cherished.
The founders recognized the dearth of quality South Indian cuisine along the highways, where weary travellers were limited to fast food joints or generic restaurants. They seized the opportunity to fill this void by establishing their first restaurant strategically located near a major highway. The restaurant's convenient location attracted locals and tourists alike, who soon became ardent patrons of the flavoursome fare.
With time, the restaurant chain embraced modern technology to streamline operations and cater to the evolving needs of its customers. Online ordering, delivery services, and digital marketing strategies helped the brand reach a wider audience, transcending geographical boundaries. The founders also initiated collaborations with renowned chefs, organizing food festivals and culinary events to showcase the diverse regional cuisines of South India.
The South Indian restaurant started by 3rd generation hoteliers in 2012 has not only revolutionized the highway dining experience but also redefined the perception of South Indian cuisine. With their dedication to authenticity, warm hospitality, and a culinary repertoire that reflects the flavors of the region, they have managed to capture the hearts and taste buds of food lovers everywhere. Today, their restaurant chain stands as a testament to their passion for preserving the rich culinary heritage of South India while delighting diners with a gastronomic adventure they won’t soon forget.